Grapes and Berries - Insights and Trends in Q3

Welcome all to quarter 3 and the start of grapes and berries season! Summer events and back to school activities give retailers a great opportunity to drive sales with delicious lunch box favorites. Berries are the largest and one of the fastest growing commodities within the fruit category – 2 times larger than apples! Did you know that 82% of households purchase berries regularly, and strawberries and blueberries make up almost 75% of the entire category in dollar share. Meanwhile, grapes are purchased by 75% of households and dollar sales have grown across every region in the country in the past 4 years. The southeast is the fastest growing region, purchasing around 153 million pounds of grapes a year. Grapes and berries see a sales spike starting around Memorial Day until Labor Day, which gives retailers a great opportunity to drive incremental sales with merchandising. Robinson Fresh sources grapes and berries from multiple growing locations across the US, central America and South America to ensure year-round, quality products. With more than 300 distribution locations, access to 25,000 carriers, and supply chain services like direct store delivery – we help customers take advantage of surge volume sales. Our insights and marketing team has numerous promotional assets available for you to use to maximize sales during this peak season. We’d be happy to work alongside you to accelerate your melon category goals and optimize your supply chain from field to fork. Contact us today!