Grapes and Berries - Insights and Trends in Q3

Summer events and back to school activities give retailers a great opportunity to drive sales with delicious lunch box favorites.

Berries are the largest and one of the fastest growing commodities within the fruit category – 2 times larger than apples!

 

Bar graph of total US multi outlet sales.

 

Did you know?

Strawberries contain more vitamin C than oranges.

 

82% of households purchase berries regularly, and strawberries and blueberries make up almost 75% of the entire category in dollar share.

 

Pie chart showing that 82% of household penetration is berries.

 

Grapes are purchased by 75% of households and dollar sales have grown across every region in the country in the past 4 years. The southeast is the fastest growing region, purchasing around 153 million pounds of grapes a year.

 

Map of the US showing 75% of household penetration is grapes.

 

Did you know?

Grapes are good sources of vitamin C and fiber. Red grapes also contain flavonoids, which help protect our heart, arteries and blood vessels.

 

Grapes and berries see a sales spike starting around Memorial Day until Labor Day, which gives retailers a great opportunity to drive incremental sales with merchandising.

 

Bar graph of berries and grapes demand curve.

 

Robinson Fresh sources grapes and berries from multiple growing locations across the US, central America and South America to ensure year-round, quality products.

 

 

Map of the US of berries and grapes supply source.

 

Did you know?

There are about 16'000 varieties of grapes worldwide. More than 10'000 can be used to make wine.

 

With more than 300 distribution locations, access to 25,000 carriers, and supply chain services like direct store delivery – we help customers take advantage of surge volume sales.

 

Map of the US with pinpoints.

 

Our insights and marketing team has numerous promotional assets available for you to use to maximize sales during this peak season.

 

Various grape flavored products.

 

We’d be happy to work alongside you to accelerate your melon category goals and optimize your supply chain from field to fork. Contact us today!