Limes Insights & Trends 2025

Limes are a must have. From salsas to entrees, to drinks, this versatile item is an essential part of the citrus category.

I’m Molly Tabron, and I’m the director of supply within Robinson Fresh – and it’s our job to make sure that you have year-round, consistent, high-quality limes.

One thing that surprises me about limes is the amount of growth that they’re seeing in retail. It is among one of the fastest growing commodities within all of total produce – and we see this in both sales dollars and sales volume, and in fact, last year they reached nearly a billion dollars in retail sales, so not a small item by any sense of the imagination.

Promotional activity is critical for the success of limes. In part because it really doesn’t have a lot of natural substitutes, and it has a tremendous amount of compliments, so there’s a lot of cross-promotional opportunity within limes.

We see lime promotional activity pick up in April and carry through those early summer months, and then again in the back half of the year – think November, December – big holiday time frames. In those months we see more than a third of volume sales in limes occur while on promotion, so make sure this is a part of your strategy.

Limes have a really diverse supply base for Robinson Fresh. We utilize seven different countries of origin, and in fact, we are the largest importer of limes from Guatemala and from Colombia.

We also have the largest temperature controlled supply chain within North America. This includes more than 300 different points of distribution, 25,000 carriers – and that’s important because it makes sure that you have the limes you need at the cost that makes sense, but you also have them when and where your consumers want them.

We do this through a really smart combination of inbound and outbound services – think things like replenishment, warehousing, consolidation, inventory solutions among others.

If this is interesting to you, connect with us. We’d love to help ensure you’re meeting the growth goals that you have within this category and make sure your consumers have the limes they need when and where they want them.